IPFone

Achieving 40.7% year-over-year growth in net sales with Multi-Tenant and CC Omnichannel

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IPFone is a leading provider of UCaaS, VoIP, CCaaS, Internet Services, SD-WAN solutions, and more across the United States and up to 25 other countries. With over 26 years of industry experience, Ross DeBernardis, VP of Strategic Growth Alliances, shares insights into the strategies behind IPFone’s impressive and ongoing 40.7% Y2Y growth in net sales. Today, approximately 35% of IPFone’s new deals are based on the Bicom Platform.

Ross DeBernardis

VP of Strategic Growth Alliances, IPFone

Bicom Systems listens to feedback and makes changes based on our needs. This responsiveness has driven the longevity of our partnership.

With over 26 years of industry experience, IPFone is a leading provider of UCaaS, VoIP, CCaaS, Internet Services, SD-WAN solutions, and more across the United States and up to 25 other countries.

Over the past five years, IPFone has achieved an average of 40.7% year-over-year growth in net sales with Bicom Systems.

Ross DeBernardis, VP of Strategic Growth Alliances for IPFone, recently attended the Bicom Systems Partners Summit and shared insights into the strategies behind IPFone’s impressive and ongoing growth.

One of IPFone’s longstanding strategies is leveraging its EASY PBX SIP Trunking as a “Trojan horse” to enter premise-based PBX customer markets that are not yet ready to transition to hosted telephony.

“Particularly with large enterprises that have multiple sites, we can chip away at smaller sites with the Bicom Platform and SIP trunking,” explains Ross.

SIP trunking provides these enterprises with several benefits, including:

Reduced recurring monthly costs by eliminating separate voice and data circuits

The ability to establish “virtual” offices anywhere in the world with local numbers (Virtual DIDs), eliminating location restrictions

Portability of phone numbers worldwide for traveling professionals

Advanced calling and voicemail options

Integration with customer management systems (CMS) and other third-party products

Shared telephone lines and numbers for multi-location businesses with branch offices

Cost-effective scalability, allowing businesses to increase or decrease trunks as needed

Enhanced disaster recovery with remote offices and home-based workers ensuring affordable business continuity in case of office closures

Ross highlighted a healthcare customer with a vast network of users on a legacy system. 

This network included five hospitals with around 250 users each and 60 clinics with over a dozen users each, totaling approximately 1,780 seats. 

IPFone deployed SIP trunking to connect all users to a central facility, delivering an enterprise solution that is easier to use, centrally managed, and significantly more cost-effective.

Reflecting on 2024, Ross identified the addition of Bicom Systems’ Omnichannel Contact Center to IPFone’s EASY PBX Platform as a key highlight.

“Omnichannel fits very well within the SMB customer segment,” explains Ross, “Most contact center customers arrive knowing what they want, making the feature set a critical factor in winning deals.”

Two of the most sought-after features are Callback and Whisper, along with robust reporting capabilities.

“Whisper has won a lot of deals for us,” reveals Ross. “Many other CC solutions either lack this feature or offer it as an optional cost vs many standard IPFone EASY PBX Omnichannel solutions.”

IPFone successfully used SIP trunking to secure a government transportation contract involving approximately 260 SIP trunks networking locations in multi-sites.

The success of this strategy has led the customer to prepare for adopting IPFone’s EASY PBX Omnichannel CC. By leveraging PBXware Omnichannel, this solution will further streamline the customer’s communications and billing processes.

Omnichannel has not only boosted sales but also increased the value of each sale. 

Ross notes that IPFone’s engineers appreciate the ease of administering the EASY PBX Omnichannel CC through the intuitive Omnichannel Dashboard

PBXware Contact Center provides tools and features to streamline workflows and drive productivity, empowering partners to close more deals.

In addition to its technology solutions, IPFone differentiates itself through exceptional customer service.

Key elements of IPFone’s service include:

On-Site Installations and Training: Provided typically free of charge to ensure customers are set up for success from day one

Industry-Leading Customer Satisfaction Warranty: A six-month satisfaction guarantee, allowing customers to exit their contract if needs are not met, no questions asked

Experience as an Early Adopter: With 26+ years of cloud service platform experience and CLEC provider expertise

Geo-Redundant Data Centers: Providing reliability for all services

Dedicated Project Management: Each installation is overseen by a badged employee serving as a single point of contact, with ongoing support from Channel Account Managers

Comprehensive QoS Firewall and SBC: Backup and customer support access are provided for every site

This unique level of service and confidence has helped IPFone establish itself as an industry leader with an excellent reputation.

Asked about IPFone’s relationship with Bicom Systems, Ross shared, “We’ve had a great relationship from day one.”

IPFone initially inherited the Bicom Platform through an acquisition 12 years ago. After evaluating other options on the market, IPFone chose to continue with Bicom Systems due to:

Company Culture: “The culture married up really well with IPFone’s culture,” says Ross. Both companies share family-oriented, growth-focused values.

Willingness to Listen: “Bicom Systems listens to feedback and makes changes based on our needs,” says Ross. “This responsiveness has driven the longevity of our partnership.”

IPFone created EASY PBX using the Bicom Platform and has achieved not only a higher quantity but also a higher quality of sales.

Today, approximately 35% of new deals are based on the Bicom Platform.

Committed to innovation and growth, IPFone is excited about the future.

Key focus areas include:

Artificial Intelligence: Ross is enthusiastic about AI-driven analytics and the integration of AI into future releases to enhance the cradle-to-grave customer lifecycle. (Bicom Systems shares this interest as we discussed in The Future of Communications: How Artificial Intelligence Will Enrich VoIP and UC.)

Custom Integrations: Particularly for CRM and ERP systems, Ross envisions integrations tailored for specific vertical markets. IPFone is working closely with Bicom Systems to explore these opportunities. (This is another area that Bicom Systems is also actively researching. We began exploring the targeting of vertical industries in our ebook Maximize Your UC Sales Potential: Strategic Insights for 8 Vertical Industries)

IPFone’s ongoing growth is a testament to its innovative strategies, outstanding service, and strong partnerships.

What's Next?

We are excited about IPFone's future and cannot wait to continue collaborating with them for many years to come. And what about you? If you would like to pursue this kind of phenomenal revenue growth through a collaborative partnership, we would love to support your journey.

Contact Bicom Systems today to share your story and begin crossing your own bridges on the quest for recurring revenue and financial success.